Granta Design join the Circular Economy 100

Cambridge, UK – April 24, 2014

Granta Design today announced that the company is joining the Circular Economy 100 (CE100) programme. This group of leading companies, universities, and emerging innovators, coordinated by the Ellen MacArthur Foundation, is developing new approaches and tools that can lead the transition to a ‘circular economy’. A circular economy is one that is restorative by intention; aims to rely on renewable energy; minimises the use of toxic chemicals; and eradicates waste through careful design.

Decisions about materials will be central to realising this vision. Granta are natural CE100 partners, as the leaders in software and information resources to aid materials decisions during product design and development. Joining the CE100 is part of Granta’s on-going commitment to help engineering enterprises design for environmental objectives and regulations.

Granta has already pioneered approaches that enable rapid assessment of environmental impacts to guide decisions when designing products, e.g., offering integrated reporting on environmental or regulatory impacts within CAD and PLM systems. The Cambridge University spin-out also helps engineering enterprises to assess and manage restricted substance and critical materials risk for materials, coatings, product designs, and production parts, improving their responses to regulations such as REACH, ErP, and WEEE.  

Andrew Morlet, Business Programme Lead at the Ellen MacArthur FoundationThis new collaboration builds on Granta’s existing involvement with the circular economy movement through the LIFE+ Circular Economy Metrics project, which aims to deliver the first methodology for measuring the circularity of a product or business.

Responding to this announcement, Andrew Morlet, Business Programme Lead at the Ellen MacArthur Foundation, said, “we are delighted to welcome Granta into the CE100, and to work with them to define best practices and tools that can embed circular economy thinking into product design and development.”

Dr James Goddin, Collaborative Programme Manager at Granta DesignGranta works with many organizations that are seeking to mitigate environmental and restricted substance risk and to bring new perspectives to their product design process.” commented Dr James Goddin, Collaborative Programme Manager at Granta Design.  “We look forward to collaborating with other CE100 members, and continuing to develop solutions that provide a clear business case for environmentally and economically sound decision making about materials and processes.”