August 31, 2018

designworksDesignworks, a BMW Group subsidiary, provides consultancy and design services to the automotive sector and a diverse range of other industries with a focus on mobility. The work of the team of materials scientists, automotive and product designers, engineering experts and sustainability consultants is geared towards innovation, with lightweight solutions being one of the key priorities.

Anne Farken, Associate Director Sustainability and Creative Consulting at Designworks, explains how it has implemented the GRANTA MI system to create a materials database to enhance the integration of its diverse disciplines at the earliest stage of product conception. This materials knowledge management frees up time that can be spent on its creative work.