Granta Adopts New Corporate Image

Cambridge-based software company for materials science and engineering, Granta Design Limited, has adopted a new corporate image. Granta has used its original logo since it began life as a ‘spin out’ from Cambridge University Engineering Department in 1994.

“Clear, bold, and memorable were the aims we set for the new image,” explained Patrick Coulter, Granta’s Chief Operating Officer.

“We ran a design competition and received numerous interesting ideas. The winning design gave us a logo and graphics with an intrinsic ‘materials’ feel that we like a lot. It is also undoubtedly bold and allows us to clarify communication of our company and products to customers.”

Granta’s image revision is timed to accompany the launch of two major new products in the first half of 2005.

Groundbreaking advances are promised with Granta’s new system for enterprise-wide materials information management, internally code-named “Platinum”. Platinum results from over three years collaborative development with customers, including those of the Material Data Management Consortium (www.mdmc.net).

Granta is also announcing the biggest revision of its educational product since 2002, to be called “CES EduPack 2005”.

In addition to the new logo and graphic styles, the company has adopted new strap lines. “‘Material Intelligence’ and ‘Material Inspiration’ struck the right chord for us. They express our vision and ambition for customers in the commercial and educational worlds respectively.”

The winner of the design competition was Bluepoint Design of Cambridge, whose Studio Director is Christine Carr. “We are delighted to have been selected by Granta and to work with a client of this quality.”